Why you should invest in branded keywords…
.....even if your company ranks #1 on Google Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the [...]
Here’s What the Podcast Boom Means for Marketers
We each encounter a stunning array of stimuli in our daily lives. The images and advertisements that flood our social media feeds, the apartment maintenance team revving up the weedwhacker just as [...]
How to ReAllocate Your Marketing Budget
For your marketing strategy to be successful, you need to spend money on the right things. Strategically allocating your marketing budget is a crucial marketing task and one that can [...]
What Does An Average Advertising Budget Look Like in 2022?
In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case [...]
5 Small Business Marketing Suggestions For 2022
Is your small business ready for 2022 and eager to know how to finish the year strong? Whether you’re preparing for the holiday rush or organizing your end-of-the-year celebrations, the close [...]
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy. According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% [...]
