How Effective is Email Marketing …Today?
Is Email Marketing Still Effective? Here’s What You Need To Know Does email marketing still work? Compared to AI-driven content marketing campaigns, video streaming, and social [...]
Why Remarketing Your Site Is So Important
4 Reasons Why Remarketing is Extremely Important You might have heard the term 'Remarketing' before as you are discussing ways to improve traffic to your website and therefore increasing conversions. [...]
How To Measure Your Digital Marketing ROI: Five Steps
We speak to thousands of businesses a year. I work with the largest brands in the world and the smallest businesses. They all struggle with the same thing: measuring the [...]
Google adds additional CTV buying options
Google's three new features should help advertisers using CTV reach and measure the right audiences Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen [...]
Nielsen’s new report on media budgets
Nielsen’s new report predicts seismic changes in media budgets Over the next year, 52 percent of marketers said they are planning to decrease their linear TV budgets. Marketers are planning [...]
Global Insights Briefing
Conscious and cost-aware consumers Each month, the Global Market Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key [...]