What Type Of Digital Advertising Best Suits Your Business?
Brand vs. Discovery: Navigating the Search Landscape
In the realm of digital marketing, understanding the dynamics between Brand and Discovery is crucial. As a leading Digital Marketing Agency, MediaBeast Marketing Group delves into this intricate balance in our ‘Marketing in One Minute’ series.
Brand: Your Identity in the Digital World
In the digital age, your brand is more than just a logo; it’s the essence of your identity. When users specifically search for your business, the ‘Brand’ category comes into play. As a Charleston Marketing Agency, we’ve observed that brand searches often lead to a lower Cost Per Acquisition (CPA) over the long term. With increased spend, your customers become more aware of what you offer, solidifying your presence in the market and crowding out the competition
Discovery: Navigating the Category Waters
On the flip side, ‘Discovery’ involves searches related to your product or service category. Imagine someone typing “Digital Marketing Agency” into Google – that’s a Discovery search. Our analysis reveals that Discovery is closer to the point of sale, offering a higher initial Return on Investment (ROI). Potential customers are actively looking for a product or service category, making it a prime opportunity to capture their attention.
Unravel the nuances of Branded vs. Discovery advertising
with MediaBeast Marketing Group, your trusted partner in the fast-paced world of digital marketing.
Remember: To tame the media jungle, you need a MediaBeast!