Online marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website and convert them to customers. Millions of people are using the Internet each today to search for things they need. People in your community are searching for the products and services you provide. Internet marketing makes sure that when someone types a keyword into a search engine that is relevant to your business, your website appears at the top of the search results.
Organic traffic: Organic traffic refers to visitors clicking through to your website after searching for a keyword you’re currently ranking for. Upon searching for that term on a search engine like Google or Bing, users who click upon a link that shows up on that search engine result page (and is not a paid ad), then link to your website are considered “organic traffic.”
Lead: The term “lead” actually means three different things: sales qualified leads, marketing qualified leads, and plain old leads, who may be someone who’s filled out a non-specific form on your website a while back, but hasn’t been very active recently. For our purposes, a lead is anyone who has provided at least their email address on a website form.
Conversion Rate: here, we’re going to focus on visit-to-lead conversion rate, or the percentage of website visitors who fill out a form and convert into, or become, a lead