"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition [...]
In order to let advertisers use more of their first-party data to plan and buy TV ads, Samsung Ads has launched the Samsung Onboarding Partner Program, thanks to partnerships [...]
That’s one more Chrome alternative that won’t support FLoC. Duckduckgo, the privacy-focused search engine, is working on a desktop browser, the company announced Tuesday. The browser is currently in closed beta [...]
Here are 3 potential reasons why (and how to recover your rankings heading into 2022). From site speed to link spam, here is how to recover lost traffic in [...]
What started as a mobile app to share photos has evolved into a diverse social media platform. - -Matt Nelson With over 1 billion users - about 60% of [...]
Click Link Below TO PDF SEO vs Social Media Marketing - Which is Better
Attribution-Savvy Brands Consolidate Offsite Retail Media Buys ALREADY, 74 PERCENT OF BRANDS SAY THEY HAVE DEDICATED BUDGETS FOR RETAIL MEDIA NETWORKS, AND THESE NETWORKS NOW RANK FIFTH IN TERMS [...]
RETAIL MEDIA IS POISED TO BECOME ONE OF THE MOST POTENT AND WELL-FUNDED AREAS OF MARKETING INVESTMENT AMONG BRANDS. AND THE ROLE OF RETAIL MEDIA IS EVOLVING. What started [...]
2021 Future of Retail Study/Report The Trade Desk conducted an advertiser study with Material+, surveying more than 150 brand marketers in the United States. Brand marketers are defined as [...]
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. “Apple’s advertising business has more than tripled [...]
