What Is B.E.A.S.T. Mode?
MediaBeast2023-10-06T12:07:15-04:00If you want to tame the media jungle, you need a MediaBeast! But how do we tame the media jungle? What is the process for making sure that the marketing [...]
Here’s What the Podcast Boom Means for Marketers
MediaBeast2022-07-01T10:25:37-04:00We each encounter a stunning array of stimuli in our daily lives. The images and advertisements that flood our social media feeds, the apartment maintenance team revving up the weedwhacker just as [...]
How to ReAllocate Your Marketing Budget
MediaBeast2022-07-01T10:18:33-04:00For your marketing strategy to be successful, you need to spend money on the right things. Strategically allocating your marketing budget is a crucial marketing task and one that can [...]
What Does An Average Advertising Budget Look Like in 2022?
MediaBeast2022-07-01T10:05:33-04:00In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case [...]
5 Small Business Marketing Suggestions For 2022
MediaBeast2022-07-01T09:44:12-04:00Is your small business ready for 2022 and eager to know how to finish the year strong? Whether you’re preparing for the holiday rush or organizing your end-of-the-year celebrations, the close [...]
Podcast advertising spend surged in 2021
MediaBeast2022-07-01T09:32:03-04:00Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy. According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% [...]
Five Cannabis Consumer Personas to Know
MediaBeast2022-05-20T09:17:48-04:00“Of course I know how to roll a joint.” If you had to guess which celebrity is responsible for the above quote, would you choose A) Snoop Dogg, B) Seth [...]
Streaming stats, mid-2022 edition
MediaBeast2022-05-20T09:08:47-04:00Another earnings season has come and gone, and that means we have another good look at how the biggest streaming services on the market stack up in terms of size. [...]
Programmatic 101
MediaBeast2022-05-19T14:00:31-04:00The Art and The Science of Cross-Device Targeting Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones: With more devices than ever with which to reach consumers, why do [...]
Why Contextual Targeting is Having a Moment
MediaBeast2022-05-05T15:17:07-04:00The forthcoming “cookie-pocalypse” threatens to wreak havoc across the advertising industry, and many marketers are responding like birds: either running around in panic like chickens, or pretending the crisis [...]