Connected TV Advertising:
MediaBeast2022-05-05T15:22:22-04:00Best Practices for Planning, Targeting, and Measuring How many streaming services does your household have access to? Maybe you pay for Amazon Prime and Netflix, but you use a [...]
Programmatic is changing
MediaBeast2022-02-08T16:34:28-05:00Here’ are 5 ways you can prepare in 2022 for the programmatic shift With all screens now seemingly bought programmatically, and with the impending cookie-apocalypse (finally/maybe on the horizon [...]
The Four Data Sets You’ll Need
MediaBeast2021-12-22T14:43:19-05:00"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition [...]
What Marketing Spend—and Opportunity—Looks Like in 2021
MediaBeast2021-01-19T11:24:06-05:00With Google and Facebook changes in the horizon For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex [...]