The Art and The Science of Cross-Device Targeting Voice-activated speakers, smart watches, connected TVs, tablets, and cell phones: With more devices than ever with which to reach consumers, why do [...]
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Creating Personalized Customer Experiences with Advertising Automation “Give consumers a thoughtful, tailored advertising experience and they will buy more, become more loyal, and share their positive engagement with others.” In [...]
These technical optimizations will become the key differentiating factors for ranking better than your competitors. According to Techradar, there are more than 547,200 new websites every day. Google has to [...]
The forthcoming “cookie-pocalypse” threatens to wreak havoc across the advertising industry, and many marketers are responding like birds: either running around in panic like chickens, or pretending the crisis [...]
5 Recommendations on How Marketers Can Succeed in a Privacy-First Future According to a recent Pew Research survey, 81% of Americans think the potential risks of consumer data collection by [...]
It’s the question that will drive the next 15-20 years of advertising: “how do we reach Gen Z?” Generation Z—or those born between 1997 and 2012—has arrived on the scene, [...]
Best Practices for Planning, Targeting, and Measuring How many streaming services does your household have access to? Maybe you pay for Amazon Prime and Netflix, but you use a [...]
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