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Global Insights Briefing

Home•Global Insights Briefing
Global Insights Briefing

Conscious and cost-aware consumers

Each month, the Global Market Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.

Consumers are turning to Google to better prepare themselves financially for life’s unknowns. This month we’re seeing that people continue to spend on discretionary items, though a bit more cautiously in light of economic uncertainty. This is reflected in searches for less expensive indulgences, such as “cheap holidays” and “designer outlet.”

Others are looking for ways to reduce their environmental footprints while lowering energy costs by researching “fuel economy, “solar panel price in,” and “say no to plastic.” And, with food prices on the uptick, many are seeking ways to trim their grocery budgets, searching for information on “specials this week,” “food pantry near,” and “buffet price.”1


Balancing price and quality: Searches for “cheap holidays” (400%), “designer outlet” (90%), “cheap and best” (40%), and “specials this week” (60%) grew globally year over year.Conscious consumption: Searches for “solar panel price in” (50%), “say no to plastic” (200%), “how much electricity does a” (40%), and “fuel economy” (70%) grew globally year over year.Managing food costs: Searches for “food pantry near” (100%), “menu with prices” (50%), “buffet price” (300%), and “food stamp app” (80%) grew globally year over year.Planning for unknown life events: Searches for “job vacancy near me” (100%), “personal injury lawyer” (100%), “cost without insurance” (50%), and “whole life insurance” (40%) grew globally year over year.

Think with Google

MediaBeast2022-08-22T12:47:08-04:00

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