Conscious and cost-aware consumers
Each month, the Global Market Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
Consumers are turning to Google to better prepare themselves financially for life’s unknowns. This month we’re seeing that people continue to spend on discretionary items, though a bit more cautiously in light of economic uncertainty. This is reflected in searches for less expensive indulgences, such as “cheap holidays” and “designer outlet.”
Others are looking for ways to reduce their environmental footprints while lowering energy costs by researching “fuel economy, “solar panel price in,” and “say no to plastic.” And, with food prices on the uptick, many are seeking ways to trim their grocery budgets, searching for information on “specials this week,” “food pantry near,” and “buffet price.”1