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These days, no one uses the phone book to search for a business anymore. If you had to give a one word answer on where to look for a business, what would that word be? Duh, Google! But did you know that only 20% of people go to page 2? With all of the changes that Google makes on an ongoing basis, it can be tough to keep up and stay on top of the first page! The big mystery of staying on page one is a complicated algorithm … but to those who ‘speak Google’, it’s a carefully planned strategy. Directory Listings have now taken the place of the phone book on a local level, and especially with Google’s Penguin update, it’s more important than ever to have a strong local presence.
Local Directories and Review Sites Boost Your WPO.
It’s a fact that more than 82% of consumers use online search to find and research local businesses. Claiming your local listings can increase your WPO ranking; the more places search engines can find you, the better you’ll fare when someone searches for your business. And it helps that search engines tend to favor review sites like Yelp and Citysearch when indexing the most relevant content. For instance, when a search is conducted for local Frisco business The Gent’s Place, Google yields results for their pages on Google Places, Citysearch, and Insider Pages, effectively helping them dominate the search results page for their business name.
Get the facts NOW! Scan your business with our free Directory Listings Scan!