Organic traffic: Organic traffic refers to visitors clicking through to your website after searching for a keyword you’re currently ranking for. Upon searching for that term on a search engine like Google or Bing, users who click upon a link that shows up on that search engine result page (and is not a paid ad), then link to your website are considered “organic traffic.”
Lead: The term “lead” actually means three different things: sales qualified leads, marketing qualified leads, and plain old leads, who may be someone who’s filled out a non-specific form on your website a while back, but hasn’t been very active recently. For our purposes, a lead is anyone who has provided at least their email address on a website form.
Conversion Rate: here, we’re going to focus on visit-to-lead conversion rate, or the percentage of website visitors who fill out a form and convert into, or become, a lead