Forms

• Online Insertion Order – Submitting New Digital Orders
• Online Strategy Request Form – Requesting a Deep Dive Audit with Outlined Strategy and Recommendations

SEO Terminology

ALT Text/Tag or Attribute – A description of an image in your site’s HTML.Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.

Blog – A part of your website where you should regularly publish content (e.g. commentary on industry/company topics, descriptions of events, photos, videos, etc.). Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain

Domain – The main web address of your site (example: www.yoursite.com). It’s good to renew ownership of your domain for several years. Search engine rankings favor websites with longer registrations because it shows commitment.

The Fold – The “fold” is the point on your website where the page gets cut off by the bottom of a user’s monitor or browser window. Anything below the fold can be scrolled to, but isn’t seen right away. Search engines place some priority on content above the fold, since it will be seen right away by new visitors. Having too many ads above the fold can be seen as a negative issue, too. (See Panda).

Headings – Text on your website that is placed inside of a heading tag, such as an H1 or H2. This text is often presented in a larger and stronger font than other text on the page.

Indexed Pages – The pages of your website that are stored by search engines.

Meta Description – A brief description of fewer than 160 characters of the contents of a page and why someone would want to visit it. This is often displayed on search engine results pages below the page title as a sample of the content on the page.

Page Title (title tag)- The name you give your web page, which is seen at the top your browser window. Page titles should contain keywords related to your business. Words at the beginning of your page title are more highly weighted than words at the end.

Sitemap – A special document created by a webmaster or a piece of software that provides a map of all the pages on a website to make it easier for a search engine to index that website.

PPC Terminology

IS – Impression Share 

CTR – Click Thru Rate

CPC – Cost Per Click 

Conv. Conversion – Phone Calls, Form Submissions, Live Chat

CR – Conversion Rate (CR)

CPL – Cost Per Lead

CPA – Cost Per Acquisition