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What’s The Difference? And How Do They Work Together?

Search Engine Optimization (SEO)

Search Engine Management (SEM)

Organic Results Paid Ads
Long Term Strategy Immediate Gratification
KPIs: Keyword Rankings & Organic Traffic KPIs: Conversions & Cost Per Lead
Represents majority of the traffic to website Bonus Impressions: Only pay when someone clicks your AD
Google Revenue:  $0 Google Revenue:  +72% (Over $162 billion in 2022)


“Foot in the Door Audit”

SEO Audit

This report provides a strong overview of the website health and SEO performance indicators. It is a great tool to identify a few opportunities to start the conversation with your prospect about SEO and website management.

**This report is not intended to be sent to prospects.**

Start audit

Website Analysis

Visit the prospect’s website – Test for 3 C’s:

Clarity: Are the client’s offers, services, and products clear to your target audience?

Communication: Is there a clear way for visitors to contact the client?

Call to Action: What does the client want users to do next? (ex: Request a Quote)

Google Search

Do a few searches on Google for non-branded keywords related to the products or services the prospect offers.

Do They Show Up?

Check Paid Search Ads, Map Listing, and Organic Results (Top 10)


MediaBeast Rate Card (SEO & SEM)

SEO + SEM Onboarding Training

SEO CNA Questions

SEO Plans & Pricing

Proposal Template

Google Analytics Access Guide

8 Reasons SEO Helps Your Business

Best Industries For SEO & SEM


Have A Question or Request?

Email and one of our team members will respond.

Post Campaign information

You sold the campaign! What’s Next? Learn more about what happens once we have received your Campaign Insertion Order.

SEO Onboarding

SEM Onboarding

SEO & SEM Reporting

  • SEO Monthly Reporting

Our comprehensive monthly SEO reporting outlines all of the key elements that make up your client’s SEO performance;

such as website health, keyword tracking, website visibility, on-page SEO analysis, competitive tracking, and more.

  • SEM Weekly/Monthly Reporting

Our weekly & monthly SEM reporting outlines all of the KPIs for your SEM Campaigns: conversions, conv. rate, cost per conv., spend, etc.

Performance data is available for campaigns, ad groups, keywords (including search terms), conversion actions, locations, and more.