Know What Converts
The Conversion Framework is built around seven principles:
Knowing Your U.S.P.- Understanding Your Current Customer Habits
- Strong Incentives
- High User Engagement
- Proper Goal & Event Setup
- Knowing the buying stage of visitors on your site
- Strong Call To Action
We strategically use specific Paid Search keywords to target visitors at all stages of the buying funnel. Start by focusing on the keywords people type in when they are ready to buy.
Digital Ads are often overlooked by many digital agencies and business owners, however, the proper use of online ads will make advertising much more (four times more!) effective than non-creative advertising.
Conversion rate optimization is a science. The goal of the Conversion Framework at MMG is to remove the guesswork from the conversion optimization process. It provides anyone interested in optimization with a specific methodology to produce consistent results.