UNDERSTAND YOUR ONLINE CURRENT CUSTOMERS

USE GOOGLE ANALYTICS TO FULLY UNVEIL THE CURTAIN.

Google analytics is an amazing free tool that is often underutilized.  Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry.  Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers.

It can also help you understand how people are interacting with your company website, where they’re coming from and how often they visit, what parts of your site are capturing their attention and what parts aren’t sparking interest.

Some things to look for and understand with Analytics are:

  • Number of visitors, percentage of first-time visitors and percentage of repeat visitors.

  • Average length of time visitors stayed on the page.

  • Where visitors were from and what language they speak.

  • Conversions.

  • Site speed.

  • Traffic source.