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A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time, and media budget planning keeps your entire team focused on specific goals. It’s a critical resource for your entire company.
Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only — without a written plan to accompany it. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies.
Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics.