MARKET YOURSELF DIFFERENTLY

MMG WILL HELP YOUR BUSINESS STAND OUT.

Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers  The success of your team and employees are your business. Whether you are a solo-entrepreneur or run a business with employees, you need to market your company to stand out, with purpose.  Identify opportunities in your company and marketplace to formally share your expertise and unique position.   Think about topics, services, and culture differentials you have over competitors.

So where does the average entrepreneur turn to gain visibility online and reach new customers without having to spend a small fortune?   That’s where MMG’s custom strategy center will help.

UNDERSTAND YOUR ONLINE CURRENT CUSTOMERS

USE GOOGLE ANALYTICS TO FULLY UNVEIL THE CURTAIN.

Google analytics is an amazing free tool that is often underutilized.  Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry.  Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers.

It can also help you understand how people are interacting with your company website, where they’re coming from and how often they visit, what parts of your site are capturing their attention and what parts aren’t sparking interest.

Some things to look for and understand with Analytics are:

  • Number of visitors, percentage of first-time visitors and percentage of repeat visitors.

  • Average length of time visitors stayed on the page.

  • Where visitors were from and what language they speak.

  • Conversions.

  • Site speed.

  • Traffic source.

UNDERSTAND YOUR CONVERSION RATE ONLINE

KNOW WHY & WHY NOT PEOPLE ARE CONVERTING ON YOUR SITE

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