This early 2022 Index focuses on data and digital sales trends in local media. For a decade now, media sales companies and organizations have been trying to to take advantage of data-driven sales strategies. In today’s climate it is more important than ever for sales teams to have all the product and market information they need. That knowledge allows them to proceed in their sales efforts with confidence.
In order for local sales teams to accurately assess sales opportunities and challenges in this environment, a review of local media sales benchmarks and data is essential.
This index draws upon datasets gathered from over a half billion dollars in media spend across hundreds of different categories.