Digital marketers know that Search Engine Optimization (SEO) is one of the most important investments to grow your business online and when done correctly, it can cost very little (besides your time) so you can use your marketing budget for things like ad spend. To many, SEO is an art form that combines content creation, branding, and promotion to bring highly qualified visitors to your website naturally via a search engine. And these statistics show exactly why SEO is so important.

  • 72% of online marketers describe content creation as their most effective SEO tactic. (isitwp)

  • 67% of clicks go to the first 5 results displayed in search engines. (Advanced Web Ranking)

  • 90% of web pages get zero organic traffic from Google. (Databox)

  • 50% of search queries are 4 words or more. (Propecta)

  • 12% of search queries have a Featured Snippet box on Google. (Ahrefs)