Since digital marketing is constantly evolving, so should our knowledge as marketers. No matter your marketing goals, gaining insight to support your cause is a necessity. 2021 looks to be the year of content-based marketing for businesses of all sizes, which is a smart Search Engine Optimization tactic used by many firms.
Digital marketing will be a key component to your overall marketing strategy in 2021. When used effectively, it’s a great tool to help you identify, grow, and discern your audience. That audience will then become your customers!
You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).
The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%.
70% of internet users want to learn about products through content versus traditional advertisements.
70% of internet users want to learn
about productsthrough content
versus traditional advertisements.
70% of internet users want to learn
about productsthrough content
versus traditional advertisements.
71% of consumers
who have had a good social media service experience with a brandis likely to
recommend it to others.
SEO leads have
a 14.6% close ratewhile outbound leads (such as direct mail or print advertising)
have a 1.7% close rate.
18% of local searches
done on mobile deviceslead to a sale
within a day.
4.8%
is the average conversion ratefor websites using video,
compared to 2.9% for those who don’t.
