Google Screened For Lawyers

In case you haven’t heard, Google’s Local Services Ads (pay-per-lead ads that appear at the very top of Google search results, even above the pay-per-click ads) are now available to attorneys in select practice areas and geographic markets.

These Local Services Ads (also known as LSAs) will help law firms attract more attention (and calls) from prospective clients in their communities. (You can learn more about legal LSAs and how they work here.)

Now that you know what LSAs are, here’s the latest news…

Google has just started featuring a “Google Screened” badge in its legal LSAs as of August 1st.

Three Local Services Ads (LSAs) appear at the top of a Google search engine results page in a search "immigration lawyer san diego".

Because Google is still in the early stages of launching its legal LSAs, the “Google Screened” badge is currently only being shown in 1% of legal LSAs. However, Google plans to ramp up the use of the badge over time. As the rollout comes closer to reaching 100%, the badge will become much more visible to Google searchers who see legal LSAs in their search results.

Want to know more about the “Google Screened” badge for legal LSAs? Here are some FAQs and their answers…