Ad creative is still the most important driver of campaign effectiveness.
According to a recent Google Retail Survey (2020), 51% of U.S. shoppers research new brands before buying from them to make sure their products are relevant to their lifestyles. That’s why it’s important for brands to not only appear in those searches, but to create real value that is meaningful and distinct. Immersive creative on video and Search can help build awareness and differentiate your brand with shoppers across Google.
Measuring Brand Metrics
To raise awareness and visibility correctly, create campaigns using well defined brand awareness & reach goals. Then measure success by monitoring the right metrics: