Mobile Marketing | Mobile CPC Is Rising

Mobile Marketing | When you’re optimizing your paid search strategy it’s important to note what your average cost per click may be on all devices. Comparing desktop to mobile and tablet can give you a better idea of how to reach your customers that are using different platforms. Recently it seems that mobile marketing icon the rise and our friends at SearchEngineLand.com have collected some recent data proving just that. The average mobile cost per click (CPC) for brand keywords started to shoot higher starting in the last week of June.

In a blog post Friday, Merkle’s Senior Research Analyst, Andy Taylor, wrote that the median Merkle advertiser has seen mobile CPCs rise 25 to 30 percent above where they were in early May.

daily_device_brand_cpc_0-merkle

Tablet and desktop costs, meanwhile, continued to fluctuate within normal ranges. Mobile traffic share has also remained steady through this period, on average, for Merkle advertisers.

Last year, Merkle saw a jump in brand CPCs across all devices, beginning in the first quarter of 2015. By the end of the second quarter, brand CPCs for the median advertiser were 22 percent higher than the historical average of the previous four years.

If you’re seeing similar increases in your own accounts, you may want to gradually lower mobile brand bids, as Merkle says many advertisers did last year in response to the CPC increases. Mobile advertising is just the peak of what’s to come with our technological changes. Your mobile marketing agency should be able to keep you in the loop on these changes and how it will affect your campaign.

The MediaBeast Marketing Group, LLC is a full service SEO agency that can help increase your social media success and mobile marketing with honest digital marketing strategy. If you’re interested in being on page 1 of the search results, we can help! Give us a call at 813-515-0414.

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Written by The MediaBeast