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mobile marketing

Mobile Marketing | Mobile CPC Is Rising Mobile Marketing | When you’re optimizing your paid search strategy it’s important to note what your average cost per click may be on all devices. Comparing desktop to mobile and tablet can give you a better idea of how to reach your customers that are using different platforms. Recently it seems …

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mobile marketing

Mobile Marketing | Google Maps Adds A Stop Feature Mobile Marketing | Google Maps for Android now lets you create route directions with multiple stops, as well as add photos and notes via the Your Timeline feature. You can enter your address and destination address just as usual, but now you can add multiple stops along the way. According to …

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social media marketing

Social Media Marketing | Can You Hear Me Now? Social Media Marketing | Producing videos for social media marketing platforms is more complicated than taking office-wide Starbucks orders. A year ago brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, …

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mobile marketing

Mobile Marketing | The Duopoly Mobile Marketing | Analytics and statisics agency comScore released its digital media metrics for May 2016 today, and the results are pretty clear: we have a mobile duopoly in America. An astonishing eight out of the top eight apps by reach are owned by one of those two companies. As you would expect, …

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Social Media

Social Media Success | Twitter Targets Emojis Social Media Success | Twitter is going to let brands target ads based on the emojis that people include in their tweets. This means that if you tweet, retweet, like or reply to a tweet that includes 💩, you might end up seeing an ad for Charmin. No joke; I hope that …

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