social media marketing

Social Media | A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the …

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Facebook Live, Social Media Marketing

Social Media Marketing | Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s …

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social media marketing

Social Media Marketing | If you invest time in creating high-quality content, you want it to get shared far and wide. Few things are more rewarding than seeing your work catch fire across the web. If you’re blogging for business purposes, getting your content spread can play a major role in growing your business. So …

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social media marketing

Social Media Marketing | Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has been an overall improvement in trust in advertising over …

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digital marketing agency

Digital Marketing | If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are …

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