Web Presence Optimization

Is Web Presence Optimization the Evolution of SEO?

So what is an accurate description of SEO given the changes to the industry?

Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.

Here are some new definitions of SEO to consider, and I invite you to comment below with your own.

1. SEO is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.
2. SEO is the process of producing optimized content that is discoverable by the target audience as they progress through the buying cycle.
3. SEO is about a prospect discovering a brand’s content and web presence through search and social, and the owner of that content being able to understand who consumed the content and the impact of the content across the organization.
4. SEO is the outcome of a content marketing strategy that makes use of highly converting keywords that your target audience is searching on.
5. SEO is the process of enhancing the visibility of a brand’s web presence in organic search.

SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence